So, you wander off on the internet, and it’s a certainty that you bump into a lot of memes. And genuinely, you might find some of them pretty hilarious, some of them annoying, some of them tricky, and some of them very offensive.
Now, in the year of 2020, the mine field of quarantine and WW3 memes, you might have developed a taste for a particular kind of memes. Either it will be some kind of template or some kind of topic, or you are just another Karen wanting more for Karen memes.
Whatever meme you see, or like, certainly gets filtered out in your mind through some kind of selection mechanism. It’s very similar to liking any common thing, like a favorite among thousands of movie genres, like a favorite author among a million writers. But, it takes lot less time in case of memes. It’s like, you scroll down, and down and…you find one. You like it, share it with your friends, they appreciate it. And thus, you pick up a taste.
And sooner the taste of your meme becomes a part of your social life, you act or see others acting around as to share conformity and appreciation for the satire presented in the trending posts. It’s very common for people to display drama while acting out movie dialogues in front of their mirror, or to quote something out of a book to display a sense of sophistication or to contrast satire and sarcasm brought up from a common meme to lead in social interactions.
Well, in the recent years, memes have become a source of publicity. And marketing companies take them seriously in sense of promoting their clients and their brands. They use it as a tool to enhance the sales of their client. Memes are a very casual way to promote, and is very effective in attracting eyes to the product.
So I put forth an argument to all of you – ‘Can memes be considered as an influential building block of the new order, and memers as influencers?’
I believe that some memes are made to influence. Let’s consider a teen, who has just been exposed to the world. It’s very practical to assume that he will be exposed to virtual world first. And firstly, he comes across the newsfeed filled with memes against a particular person. He doesn’t know the person, but he gets overcrowded with all those defaming memes, and what surrounds him for the next few days is a single facet of a larger picture. It's like newspaper, but very short and overtly available.
I argue that the teen will develop the same opinion shared on his newsfeed for the person defamed.
It’s one of several arguments I can present.
Why there is a need for meme?
It’s short, simple and can omnipresent on social media. Some of them are bits of entertainment, just like small chocolate chips, you can’t be satisfied with mouthful or handful.
Why we don’t need memes?
It’s too short, over-simplified, omnipresent and addictive.
What books did in the medieval times, art did in renaissance, cinema did in the past decades, that’s what memes are doing today. At a small scale, but they are doing it.
They are bricks shaping the curves and edges of the new world order. You don’t believe me…